Web Design Fashion In this Year
After all these upheavals and changes in 2020, the landscape is changing. Editor X, a web creation platform for designers, recently launched a minisite that covers the web design trends of 2021-and it seems that the web will be quite different than in recent years.
The interactive report, published on Shaping Design, examines dozens of examples of websites trying to find original and unexpected solutions. But it’s not just about the examples. The showcase shows how designers experience the impact of the past year and share their ideas about the future of screen design.
The whole experience has some hidden jewels on its own, and it is built on the Editor x platform. It comes with interactions and examples that showcase these upcoming trends. Let’s take a look at some of them a little more in detail.
Your User Interface, From You
Consumers are often willing to provide details about their preferences for the right types of personalized experiences. However, this forces brands and designers working for these brands to decide what these customizations will be. Usually it takes the form of personalized recommendations or messages based on the history of visitors or customers using the site.
However, we could expect a slightly different level of user experience coming soon — interfaces that would adapt even more according to user preferences. This applies not only to the adjustment of dark / light mode, color themes, text size and spacing, reduced movement and accessibility in general.
The interfaces would change depending on the connectivity available (should we really load web fonts and parallax over a slow 3G connection?), Device storage, but also personal interests and product preferences. As a result, we consider interfaces that become unique to each customer and reflect their taste, style and identity. As designers, we go beyond the design of design systems and create a dynamic range of experiences, a special kind for each customer.
Design Activism: Brands Take a Stand
If a brand does not advocate a cause, it actually supports the status quo. It is therefore not surprising that many customers choose to support the brands and products they are associated with far beyond the quality of the product they serve. The product is always embodied by people who interact with it, and since these people have values and principles, they also need to find a representation in the voice of the brand in order to feel connected to the product.
And when brands decide to take a public stand for something they believe in, they have to speak with bold, iconic visuals that also defend what they represent. It became very clear last year with opposite graphics and campaigns demanding racial, environmental and political justice. In 2021, social activism will not sit quietly behind a single page on do-goodism or corporate values. Instead, we should expect more brands, agencies and designers to boldly explain what they stand for.
As a result, we could see more unique and customized design assets such as custom fonts, illustrations and icon sets. Designers need to respond quickly to current events by creating and integrating bold visuals that send a clear message of solidarity and support.
We should also see more diverse and inclusive voices and messages in illustrations, language and advertising messages, as well as more campaigns supported and activated by the brands and designers who present them.
Sensitivity And Optimistic Voice
While the world is in a difficult and isolated time, for many of us it is the only way to look optimistically into the future. The last year can be seen as a global reboot of almost everything we are used to in our lives; a time that has forced us to rethink our values, principles, views and relationships with the people we care about.
It should therefore come as no surprise that we should expect a calm, uplifting and playful tone that is conveyed in messages all over the Internet. Colors and typography will feel lighter, brighter, more hopeful, and even dreamy. We should see more authentic, honest and personal attributes in digital design, as people are not afraid to show what is important to them and how they really see each other. Since we are all in the same boat, interfaces and brands should become more sensitive and caring, perhaps with a dose of humor and focus on emotional well-being.
For the designers, this means energetic illustrations and color palettes, accessible experiences, a friendly and friendly tone and a positive and edifying message — all together to foster a feeling of optimism and well-being.
In addition, the designers bring back the technology and put people first. We will look for more inclusive and secure web areas for truthful conversations. This also means an increased focus on tracking, data protection, privacy and CARBON footprint of online platforms to make the web a better and safer environment for people and the planet.
To say that we are fully anchored in the digital world, would be an understatement. But it is certainly not easy to give up the digital world when the Internet makes our lives and our work (sometimes) so much easier. But when we look back today, we often miss the times when things were just a little different. There we are not only a few years back, but also beyond, with designers using everything from floppy disks to vintage stamps to add a retro touch to their designs.
After a long reign of flat aesthetics, we are now looking for new contemporary ways to add depth to our online experiences so that the things that were all over the web in the early 2000s could be back in vogue-personal life items, layouts, images and more.
Ironically, such websites are not easy to create these days, as they turn many policies and rules upside down that we have been accustomed to for more than a decade. But in the world that is remarkably similar, differently attracts attention and attention. So brands that want to stand out need to stand out from their digital experiences as well. So it shouldn’t be surprising to see unusual layout modes and interactions, thematic designs, possibly with a pinch of new retro touch.
Packaging Up To
The world has changed, and our role as designers. We never know what the future will bring, but ultimately we shape it and we can change the world more positively than we often think. Perhaps next year, when we look at the upcoming trends in digital design, we will be the ones who will bring these trends to the web in the first place.