About Branding for Web Designers: Create a Brand for Your Design Business
The stakes are high to create a winning brand. However, web design companies have little or no margin for error for their own brand.
Would you hire a web designer who doesn’t have an attractive website with a consistent brand? Probably not. Bringing brands to life through website design is why your customers hire them. If your brand is poor, what does it say about your Service?
That’s why branding is essential for web designers. But where should you start? You may have completed your business registration and are now wondering how to put the best foot forward to attract customers.
In this post, I’ll cover exactly what you need to do to create a winning brand for your design business. Before we dive, let’s look at the basic components of a brand.
The essential components of a brand
A brand is your Logo, name, Mission and distinctive feature of the product in relation to the perception of the customer. It’s not enough to have an eye-catching Logo and think of it as your brand.
You need to integrate your values, Mission and overall identity into every aspect of your business. If you do this, your brand will set your business apart and set you apart from competitors.
This is not easy, and many companies often do not run a complete and consistent brand. Where should you start?
Focus on these core components:
- Design-This includes your Logo, colors, Font style
- Messaging-This includes your Tone and Copywriting style
- Customer Experience-This includes your buyers ‘ journey
Your brand is global. It contains parts of your design, messaging, and customer experience, all in one.
Therefore, you need to build carefully at every step with each of those in mind.
Let’s take a look at the three essential steps to creating a brand for your design business.
1. Start with your mission and values
Think about the Mission and values of your company. What stands out?
Your brand identity should be made with these ideals in the core. These elements inform all aspects of your brand.
From the design of your brand to the overall tone in all your messages, everything should indicate your Mission and values.
Take Rachel Cheng for example. His Mission as a designer is ” to use Design as a gateway to transform problems into humanistic opportunities.”
Rachel’s site focuses on the art of human touch through her images and messaging. She has a looped gif of herself playing on her about page, and she uses an occasional copy as if she’s talking to you directly.
In this way, she brings her brand “empowering humanistic opportunities”to life.
This is just one example of how Vision plays a role in the brand. Let’s look at how your brand identity comes to life through Design.
2. Create meaningful design elements
Now that you know what your business stands for, it’s time to think about how you can represent it through iconic design elements.
These should include:
- Brand colors
When designing these elements, think about how you can visually represent your mission statement throughout your value chain.
Logo design can be daunting, but don’t worry if Logo design isn’t your specialty.
It’s always time to learn new skills to bring your brand to life, even if it’s a little outside of your degree or background with online universities. Some logos are simple and always effective, too.
For example, Toy Action is a design agency that works with brands to “create exciting and meaningful experiences.”
So they had to make their brand “exciting and meaningful.””You seem to have accomplished it from the moment you visit your website:
The bright colors mixed with model toys and the excess space create an unforgettable user experience.
In addition, the Logo is simple, but has the outline of a shield associated with the name of Toy Action.
The boldness of images, colors, Logos and fonts reinforces Toy Action’s Commitment to creating exciting and unforgettable brands for its customers.
3. Share the right Content and Tone
Messaging understands what you say and how you say it.
Think about how your website copy, email communication with customers and even marketing promotion copy will reflect your brand.
In addition, the content you share should highlight your values and work.
For example, learn how Agility IO, a website design company, promotes its EarlyBird customers on its social networks:
Agility IO copy is funny and supportive, positioning the company as a true EarlyBird partner.
By sharing this, they presented their creative work to their audience and even won a testimonial.
Two members of the EarlyBird team commented on the article and shared their enthusiasm for Agility IO’s work on their website.
4. Integrate Your Brand into Your UX
Your brand needs to be natively integrated into every aspect of your user experience. In other words, it must be consistent.
A potential customer should not visit your website and see bright and bright colors, just to discover a shy and relaxed copy in your email communication.
Every part of the user experience — from your digital footprint to your personal execution-needs to be unified under the same brand. But how?
Tell a Story. They have their mission and their values. They have their design and messaging. Now you need to connect the dots to gather everything together.
One way to do this is to have a corporate video that showcases your brand’s story and showcases your customers. Take a look at bynd s sizzle reel:
The video shows Bynd clients as well as the entire agency brand with outstanding features of their logo, fonts and colors.
It’s a great way to combine your brand with your work while showcasing existing stores.
It is not enough to create a website to display your existing works. You need to create a brand and bring it to life on your website.
Focus on Design, Messaging and Customer Experience. Start with your values, create meaningful design elements, and share the right content in the right Tone. Channel Your Brand through all Aspects of Your Customer experience.
In this way, you create an unforgettable and unforgettable business that will attract and resonate with your target customers.