Freelance Web Design Business Side by Side to Your Main Job
And if you just need a little more money on the side of your day job or you hope to build a business that will allow you to leave your 9 to 5, building a freelance web design business can be very lucrative.
In fact, as the Internet continues to grow and evolve, companies constantly need new websites, updates of their current websites, or complete revisions of the website.
As users and search engines focus on mobile design, companies pay a lot of money to follow ever-changing policies and best practices.
All this is good story for web designers who want to make extra money on the site.
With targeted work, you can make a good side income with just a few small projects or clients each month.
In today’s article I will share how you can build a freelance web design business on the page of your day job. Let’s dive into:
1. Find your first customers.
The very first step in building a freelance web design company is to find your first customers.
If you’ve read other articles or seen videos about starting a web design company, you may be wondering: don’t I need to “define my audience” or “design my logo”first?
All this is important and you will want to devote some effort after, but your #1 priority must be to get freelance jobs.
The lowest fruit for finding freelance jobs is by searching and registering on freelance job websites.
Although this is not always the best long-term strategy, you can be an easy way to get a few customers: generate revenue, gain experience, and add your material to your portfolio.
You can also find your first customers by informing your network that they are available for work, by joining relevant Facebook groups or by experimenting with cold awareness in your area.
2. Establishment of a core portfolio
After getting some simple freelance jobs, you can use these web design projects to create a basic and minimally viable portfolio..
Now, as a web designer, you might be tempted to build the most amazing and inspiring portfolio ever.
But since you are building this business on the side (which means you have limited hours), it is important to make a portfolio that is “pretty good.””
I call this a minimally profitable wallet and your goal is not to be the fanciest, but to assemble quickly (assemble your wallet in less than 24 hours) and focus on conversions.
3. Do basic marketing
Now that you have your minimum profitable portfolio, it’s time to start getting more business. Here are 5 simple marketing activities you can do to sensitize your portfolio and services:
Print out an independent business card and share it at every opportunity.
Do some basic networking (in person or online) by drawing attention to your first impressions and ‘ digital handshake.””
Search social sites like Twitter for phrases like” need a Web Designer ” and respond in a friendly and professional way to start conversations with potential customers.
Frequently check freelance job boards in search of good opportunities that pay off well. There are also services that sort job offers for you, like this.
Find creative ways to collaborate with other freelancers to share resources, customers, and revenue.
4. Get references and repeat the Job
The final step is a kind of “rinse and repeat” strategy. As soon as you push a few projects and clients, the goal is to use these projects to get even more work.
First, focus on harnessing the power of word-of-mouth marketing for your business.
To earn a lot of reference business, you should go beyond that for your customers-even if it means getting paid a little less in the beginning. This will pay off after when your satisfied customers send many more customers in their own way.
Second, focus on turning one-off projects into recurring businesses.
You can do this by creating monthly plans from which your customers can choose for ongoing updates, maintenance or upgrades of the site. Adding recurring revenue is a great way to scale your service business by helping you overcome the hunger cycle.
Once they are stable
Now that you have a few projects and hopefully generate a little revenue every month, you can start exploring more revenue-generating ideas, such as growing your passive income as a designer, developing products that you can sell, or offering consulting packages.