Web Design Guide to Improve Content Marketing Efforts


If you’re designing a website This year, your customer will probably need a part dedicated to Content Marketing. Blogs, photo slideshows, Video streaming, infographic presentations, Podcasts and more adopt digital marketing strategies, as reported by the Content Marketing Institute in 2015 37 percent of B2C marketers have a documented content marketing strategy, while 35 percent of B2B marketers have a documented content marketing strategy. These two percentages have increased significantly compared to the previous year, and these figures do not include marketers who use some form of content marketing, but do not have a documented strategy.

Once your client has identified the best content marketing agency by evaluating you based on these content marketing questions, it’s up to you as a web designer to ensure that your efforts at creating valuable content are rewarded with increased page views, more recommendations, and better search engine optimization for the keywords your client wants to rank for. Here are five web design principles that you should keep in mind when supporting a website with content marketing goals.

1. Employ Responsive Design

In 2014, more than a third of smartphone owners used their mobile devices to access more desktop or laptop computers online, according to a Pew Research Center study. More than 40 percent of web traffic comes from mobile devices, the CIO reports, making it essential to ensure that web content is optimized for desktop, laptop, tablet and mobile devices. Otherwise, pinching and zooming leads to frustration of users, which leads to give up of the Site, reduction of time spent on the page and reduction of direct traffic.

Responsive Design also has an impact on the reach of the customer’s search engines, since Google announced in 2015 that the ease of use of the design will have a positive impact on the search algorithm. Due to the wide variety of device sizes that allow users to access content, using a “Fluid Grid” in web design is an advantage, as the size of design elements can be changed over other elements depending on the device on which they are displayed.

2. Integrate Social Sharing Buttons

Social networks are one of the best ways to spread useful content. Free social networks give your customers powerful word-of-mouth marketing muscles. Make sure web visitors can instantly share content on a website by displaying social media sharing buttons.

Before clicking on 15 different social media icons in each post, talk to your customer about the social networks used by their target audience or where you want to ideally share your content. Simplicity rules in web design, so if you want to focus only on Facebook and Twitter, these two icons will be the only ones you need to have on each piece of content. B2B companies may want LinkedIn featured prominently, while beauty or shopping sites probably want their content consumers to be able to quickly add their content to Pinterest.

3. Add dynamic comments

Comment systems are an integral part of content marketing posts for many reasons:

They keep people on the side. While visitors scroll through comments and participate in discussions, search engines note the time spent on the page and positively reward websites whose readers stay busy with better results.
Commentators come back again and again. If someone comments and you get a response from another reader or viewer or,better yet, the author or presenter, they will be more likely to come back to discuss or see how others react.
They strengthen the community. With a feedback system, content consumers feel like they are part of the content because they can share their valuable opinions with other consumers. Comments become an interesting extension of the article and can often produce the most attractive material inspired by the first article.

Some Facebook Facebook allow users to immediately display their profile picture next to their comment when they log in via Facebook. Other commenters send an email when someone replies to their comment and give them a link they can click to read and reply, which immediately increases page views. Others allow the commenter to share his comment on his own website or on a Social networking channel. Coschedule content marketing calendar breaks down the pros and cons of eight popular comment platforms in this post.

4. Make simple, Content-Consumers and turn them into Customers

Content marketing becomes more accessible when consumers can easily get in touch with the author/creator and the brand to learn more — and buy from the brand. Just as consumers look to social media in the hope of immediate customer support, web users demand instant access to content creators, which can be a direct link to the sale for the brand that supports the content. In addition, the relevant ads around the content make it even more valuable.

Converting content consumers into customers can be achieved in different ways. First, Design an author BioBox in which authors can tell readers / viewers something about themselves and what makes them an expert on topics, and create a simple link to an Email so users can contact you. Create Widgets that display related products relevant to the content at the bottom of the article. Add unobtrusive advertising banners that focus on useful products directly related to the content, but make sure the design ensures that the content is always the Star.

5. integrate a search engine optimization plugin

If you’re working with a customer who doesn’t have an SEO budget or is new to Content Marketing, adding an SEO Plugin to the content marketing platform makes it easy to optimize their content for search engines. More than half of the average share of Google traffic goes to the top three search results, a detailed matter study: Google’s CTR by ranking position, which is why Optimizing content for search engines is an important consideration.

An SEO Plugin can help content creators make sure their titles, meta descriptions, H1 tags, and image tags are search engine optimized. Parseable link structures, URL structures, large snippets, and indexable content also play an important role in the display of website designs by search engines. Configure your customer to succeed by making these features that promote effective content Marketing part of your web design strategy.

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